I got an email from a client the other day that was signed “Love, Jeremy” and it made me smile. It’s not that long ago that I would have baulked at that sign off. Inappropriate. Unprofessional. Lazy. Would have been the words I’d have used to describe my instant reaction – most certainly followed by a reluctance to do business with the writer of the email.
My communications career was born in Government. Where writing etiquette was important and certain expectations needed to be met if you wanted to be taken seriously. A casual style meant a casual attitude and a casual attitude meant you were unlikely to be offered a place at the table with the big kids. I followed these rules for a very long time despite itching every time I wore the cloak of the traditional professional.
Anyone that’s read my blog knows that I am now a different type of professional. I’m a self-appointed professional rule breaker. I abhor complexity and get a bit stabby at any form of unnecessary formality. I constantly straddle the line between corporate (where the bills get paid) and creative (where my soul gets fed). Continue reading
